Incentive Travel Programs | Creative Group

The World is Our Office. It Can Be Yours, Too.

Nearly 40% of U.S. businesses now use incentive travel to reward and recognize their top-performing employees, salespeople, and channel partners, according to the Incentive Research Foundation. In fact, according to Aberdeen Research, 100% of “best-in-class” companies (those with the highest customer retention and sales growth numbers) offer group travel to recognize year-end sales success. You too can use incentive travel programs to serve as a top motivator, fueling the desire to exceed goals. The emotional bonds generated during travel experiences create loyalty among your participants. And let’s not forget the value of mentoring and networking that occurs when people travel together.

Despite its popularity for sales teams, incentive travel can be used to reward other employees and partners too. Of companies that run awards programs, 53% use travel to recognize sales, 43% to recognize employees, 33% to recognize channel partners, and 27% to recognize customer loyalty (Incentive Federation).

And, according to a 2022 SITE study, 91% of incentive travel buyers agree that with a dispersed workforce, incentive travel will have an even more important role in building engagement and company culture. The benefits of incentive travel are proven. And understanding how to structure the program and deliver the most motivating and memorable experiences will help you optimize your incentive spend. For over 50 years we have delivered exceptional experiences in the most exciting destinations around the world. We are passionate about inspiring people to meet their goals and create lasting memories that leave them eager to reach their goals again. Our programs are custom-designed to entice and engage your specific audience using our proprietary i|xperience® methodology.

We travel the world looking for unique destinations, properties and activities to create experiences winners can’t replicate on their own. “Wow” experiences. And we deliver them with style and personalized white-glove service. Our people sit on hotel advisory boards and hold top positions among industry associations. As a result, we know trends…what the multi-generational workforce wants as well as the newest hot spots and activities. We understand the importance of creatively promoting these programs throughout the qualification period to create enthusiasm, drive participation, and set an expectation for excellence.

From the first point of contact until the final departure and beyond, we take full ownership to ensure a spectacular celebration of performance, ensuring both loyalty to your organization, and unforgettable memories that last a lifetime.

Did You Know? The Incentive Research Foundation found that incentive travel and experiences are desired more so than cash awards – 86% to 14% respectively

In-House Services

Our seasoned team of global experts knows how to create a motivating experience and execute it meticulously. And they know how to manage to your budget and align with the culture of your organization. We offer the following services:

Rule Structure Design
Behavioral Analysis
i|xperience Design
Strategic Meeting Management
Strategic Sourcing & Contract Negotiations
Event Content and Production Strategy
Travel Services & Ground Transportation
Logistics Planning & Onsite Execution
Engagement Communications
Gifts & Amenities
Supplier Management
Technology Support
Crisis Management/Duty of Care
Budget Management & Reconciliation
Program Measurement
Registration & Attendee Management
Mobile Technology

Our Relationships Work For You

We have strong relationships with every major hotel chain, hundreds of independent properties, destination management companies worldwide, airline carriers, and transportation companies who share our commitment to service — affording us tremendous negotiating power. With you as the beneficiary.We take pride in providing the best possible rates, concessions and contract clauses for hotels, food and beverage, off site venues and activities.

The safety and security of our on-site operations is a top priority. Along with a defined protocol, our strong supplier relationships around the world play a vital role in crisis management as we focus on awareness, preparedness, communication and execution.

Our events always deliver on the service metrics established at the creation of the program, giving you a recipe for financial and attendee engagement success. Every time.

Supporting Tools

Learn more about our tools and applications that can enrich your experience and make reporting easier:

CreativeEDGE® – Our proprietary end-to-end meeting management platform offers fully customizable registration and attendee management.

EventAPP™ – EventAPP mobile event technology manages meeting schedules, content sharing, and allows participants to interact real-time with the event.

i|xperience® – Our proprietary design approach ensures a participant experience aligned to your business goals and brand.

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"I wanted to tell you how impressed my management was with the Creative Group team. I am a type-A planner, but I can confidently say that I met my match in the forward thinking ability that this team possesses. Our event went VERY well, and I can't thank you enough for fostering a team we can count on to be partners in every sense of the word."

J.G. Marketing & Communications Planner