How to Keep Incentive Program Engagement High
4-min. read
It’s no secret that the past few years have been a rollercoaster for businesses worldwide. The “Great Resignation” was a struggle for nearly everyone, signaling a shift not just in job markets, but also in what employees seek and value in their work lives. It’s been a time of significant change, but with every challenge comes an opportunity to learn and grow. And that’s precisely what we’ve been doing – getting to grips with what truly motivates and engages our teams in this new era. So here are top insights and tips for incentive programs!
Understand Your People
First, understanding the people we work with has never been more vital. Companies are now diving deeper, using audience assessment tools to really get a handle on what drives their employees. This insight is gold; it’s about giving companies the edge to tailor incentives that genuinely resonate and spur action.
But it’s not a “set it and forget it” deal. Yearly check-ups on incentive programs are crucial: review to ensure the rules are crystal clear, keep engagement frequency high (see next tip!), and check that the program is tracking toward your goals. And if there is something not working? It’s all about adjusting quickly to keep things on track.
And here’s a thought: flipping the script on how to view earnings. Drawing on the idea of loss aversion, some innovative programs are giving starter points or perks upfront, and then adjusting based on performance. It’s a fascinating approach that plays into our natural desire not to lose what we already have.
Keep Engagement High
Creating a multi-tiered program is like unlocking a new level of engagement. These programs offer personalization, flexibility, and keep motivation buzzing over time. But remember, just because we’ve built it, doesn’t mean they’ll come – communication is key. A multi-channel approach ensures everyone knows what’s up, keeping the program front and center.
And let’s not underestimate the power of FOMO (Fear of Missing Out)! Keeping the buzz alive throughout the program’s lifecycle, not just at the finish line, can drive incredible engagement.
Harness Tech Wisely
AI is the buzzword that just won’t quit, and yes, it’s made its mark on incentive programs too. Think of AI as that super-smart assistant that knows a lot but doesn’t quite get the emotional nuance of human interaction. While AI offers incredible insights and efficiencies, it reminds us that the human touch is irreplaceable, especially when navigating the complex terrain of incentives and rewards.
As you embrace new tools, strategies, and mindsets, it’s clear that the heart of success lies in truly understanding and connecting with your teams. Here’s to navigating these shifts with grace and innovation, and to crafting workplaces that thrive on engagement, recognition, and a deep sense of community. Here’s to the future of work, where everyone feels valued and inspired!
